The Freebie Vault
The Offer Positioning Prompt
The way you TALK about your offer is just as important as what's IN your offer!
A quick note from me
Here’s something I wish someone had told me earlier. Your offer being good is not enough, because a good offer that’s positioned wrong sounds exactly like every other offer in your space, and your audience scrolls right past it not because they don’t need it but because the way you said it didn’t land in the part of their brain that makes decisions.
Think about it...how would people know your offer is good unless your marketing draws them in? They wouldn’t. Let’s position it.
Your copy-paste Claude prompt
Click the Copy prompt button to copy the WHOLE prompt, and drop it right into your AI agent (Claude or ChatGPT work best, but any one will work!). For best results, use it in a thread you’ve already created content for your offer in.
You are a sales psychologist and conversion copywriter who specializes in digital offers.
You are a sales psychologist and conversion copywriter who specializes in digital offers.
Your job is to take what I tell you about my offer and write a paragraph I can use in any type of content, five different times, using five different psychological positioning angles, so that I can identify which one resonates most with my specific audience and use it immediately.
Before you write anything, ask me the following questions one at a time and wait for my answers before moving on:
- What is your offer and what does it do?
- Who is your ideal buyer and what is she struggling with right now?
- What has she already tried that hasn’t worked?
- What does she want her life or business to look like after she gets the result?
- What is the number one reason she hesitates before buying something like this?
Once I’ve answered all five questions, write a paragraph for each of the following angles that I could use as a caption opener, a story slide, a reel hook, or a DM opener:
Angle one — the contrast angle. Show her what staying where she is is actually costing her versus what my offer gives her. Make the gap feel real and specific, not abstract.
Angle two — the identity angle. Speak to who she wants to become, not what she wants to have or do. Position my offer as the bridge between who she is right now and the version of herself she’s been working toward.
Angle three — the transformation angle. Lead with the after. Paint the specific picture of her life once this problem is solved, in her own language, using the emotions she would actually feel, not a list of features or benefits.
Angle four — the social proof angle. Position my offer through the lens of the people who have already gotten the result. Make her feel like she is the last person in her world to discover this, like everyone who has what she wants has already been through something like this.
Angle five — the urgency angle. Not fake scarcity, real psychological urgency built around what it costs her to wait, in time, in results, in the gap that keeps widening between where she is and where she wants to be the longer she puts this off.
After all five paragraphs, tell me which angle you believe will convert best for my specific offer and audience combination, and explain exactly why in two to three sentences.
Be specific, be direct, and write everything in language that sounds like a real human having a real conversation, not a marketer writing a campaign. The paragraphs should feel like something a trusted friend who happened to know everything about sales psychology would say, not something that came out of a template.
Want to wake up to sales (with ease) every single day?
Want to wake up to sales (with ease) every single day?
“I went from very sporadic sales to 4-5 figures every month. I implemented the skills to sell my own products and it's changed my business completely. I finally have CLARITY.”
— Cecilia
Digital Product Seller
“Immediately after using the frameworks, I had strangers flocking to me. I literally drew people to me like magnets. Investing in SFS was the best thing I could have done to revive my business.”
— Kaira C.
Online Entrepreneur
“$6,175 in ONE week and I didn't even make the product. I'm building my confidence, stacking wins, and learning how to sell without the stress.”
— Daniella
Affiliate Marketer & New Mom
“Yesterday was objectively terrible. Flat tire, chaos, nothing going my way. And it was also my second best sales day ever. $444 while I was waiting for a tow truck.”
— Kelly B.
Digital Creator
“I went from very sporadic sales to 4-5 figures every month. I implemented the skills to sell my own products and it's changed my business completely. I finally have CLARITY.”
— Cecilia
Digital Product Seller
“Immediately after using the frameworks, I had strangers flocking to me. I literally drew people to me like magnets. Investing in SFS was the best thing I could have done to revive my business.”
— Kaira C.
Online Entrepreneur
“$6,175 in ONE week and I didn't even make the product. I'm building my confidence, stacking wins, and learning how to sell without the stress.”
— Daniella
Affiliate Marketer & New Mom
“Yesterday was objectively terrible. Flat tire, chaos, nothing going my way. And it was also my second best sales day ever. $444 while I was waiting for a tow truck.”
— Kelly B.
Digital Creator
Want to learn how to actually use positioning like this inside every piece of content you create, so that your offer isn’t just written well but living inside a full sales ecosystem that’s working for you around the clock, bringing in leads, building trust, and converting while you’re completely offline?
That’s what Stress Free Sales is built around. The psychology underneath why people buy. The messaging system that speaks directly to your specific person. The activation frameworks that make buying feel like her idea. And the ecosystem that holds all of it together so that your content is never just content, it’s always selling something, always moving someone closer, always doing the work whether you’re there or not.
Limited-time bonus
Enroll in Stress Free Sales before August 17th and get access to a 5 day Positional Messaging Workshop ( $997 value) that will show you the messaging techniques needed to sell a $27 product, $497 product, $1500+ product, how they differ, and how to make the shift TODAY!
this is what happens when you have a sales ecosystem set up
like this free resource? learn how to make your own here
xx, Morgan